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No purchase necessary. This Contest is intended for viewing and participation in Canada only, excluding Quebec. Do not proceed if you are not a legal resident of Canada or are a resident of Quebec. Entry in this Contest constitutes acceptance of these Contest rules. The Contest rules are a contract, so read them carefully before entering. Without limitation, this contract includes indemnities to the releases from you and a limitation of your rights and remedies.

OFFICIAL CONTEST RULES AND REGULATIONS

Show Us Your Total Pasta Love Contest (the “Contest”)

CONTEST DURATION

The Contest starts on November 1, 2012 at 12:01 AM ET and ends on January 18, 2013 at 11:59 PM ET (the “Contest Period”).

PRIZES

GRAND PRIZE

There is one (1) Grand Prize available to be won in this Contest consisting of one (1) weekend for two (2) to Toronto, Ontario, two (2) nights’ hotel accommodations for two (2) people based on double occupancy at the Park Hyatt in Toronto, Ontario, return economy airfare for two (2) people from the major commercial airport closest to the Grand Prize Winner’s residence (the “Departure Point”), and airport transfers between the Park Hyatt hotel and Toronto Pearson International Airport, for the Grand Prize winner and his or her designated travel partner (the “Travel Partner”), one (1) dinner for two (2) at Mistura restaurant with greetings from Chef Massimo Capra, one (1) Total Pasta prize pack including one (1) cookbook signed by Chef Massimo Capra and one (1) apron, and one (1) one year’s supply of Total pasta. The approximate retail value of the Grand Prize is $4,053.00 CAD.

The Grand Prize trip must be taken on February 15-17, 2013. If a potential Grand Prize winner cannot redeem the Grand Prize on the dates specified or in accordance with the “Selection Process” section below, such potential winner will be disqualified and an alternate winner will be selected, in accordance with the “Selection Process” section.

The Sponsor recommends that the Grand Prize Winner and the Travel Partner obtain sufficient personal and travel insurance prior to departure. The Grand Prize Winner and Travel Partner are responsible for all insurance coverage. The Sponsor is not responsible for and shall not provide any insurance coverage in connection with the Grand Prize.

If the Grand Prize winner resides within a shorter driving distance to Toronto, Ontario than the nearest major commercial airport, then the Grand Prize winner will not be eligible for the airfare portion of the Grand Prize. The Grand Prize winner and his or her designated Travel Partner will be required to travel together on the same itinerary.

All incremental costs in using or claiming the Grand Prize not outlined in the Grand Prize description are the sole responsibility of the Prize Winner, including but not limited to: insurance costs, transportation, fuel, gasoline surcharges, beverages, food, gratuities, merchandise and all personal expenses of any kind or nature.

If any portion of the Grand Prize is not used, for any reason, no financial compensation will be awarded for the balance. The Grand Prize will not be awarded unless the Grand Prize Winner and Travel Partner have signed a Contest Declaration and Release Form in accordance with these Rules.

SECOND PRIZES

There are ten (10) Second Prizes available to be won in this Contest, each consisting of one (1) Total Pasta Prize Pack which includes one (1) cookbook signed by Chef Massimo Capra, one (1) Italpasta apron and one (1) case of Total Pasta. Approximate retail value of each Second Prize is $79.95 CAD.

THIRD PRIZES

There are forty (40) Third Prizes available to be won in this Contest, each consisting of one (1) Italpasta apron and one (1) package of Total Pasta. Approximate retail value of each Third Prize is $10.49 CAD.

The Prizes in this Contest must be accepted as described in these Official Contest Rules and Regulations and cannot be transferred, assigned, changed, substituted for another prize, or exchanged in whole or in part, for cash, subject to the provisions set forth elsewhere in these Official Contest Rules and Regulations. All incremental costs in using or claiming a Prize not outlined in the Prize description are the sole responsibility of each Prize Winner.

Odds of winning a Prize in this Contest depend upon the number of eligible entries received.

HOW TO PARTICIPATE

No purchase necessary.

There are two (2) ways to participate in this Contest:

1. FACEBOOK. You may enter the draw for the Prizes available in this Contest by visiting the Italpasta Limited Page on Facebook at facebook.com/italpastalimited (“Website”), liking the Italpasta Limited Page on Facebook and posting on that page either a i) picture, ii) poem, or iii) drawing showing why you’re a Total Pasta lover. Your post must include the #TotalPastaLover tag.

If you don’t already have a Facebook Account, visit www.facebook.com to create an Account which is free. By submitting your information and creating an Account, you will be required to agree to the Facebook’s Statement of Rights and Responsibilities and Data Use Policy. If you do not agree to Facebook’s Statement of Rights and Responsibilities and Data Use Policy, you cannot create an Account and may not be able to participate in this Contest.

2. TWITTER. You may enter the draw for the Prizes available in this Contest by posting a tweet on Twitter that includes either a i) picture, ii) poem, or iii) drawing showing why you’re a Total Pasta lover. Your tweet must include both a reply to @ForPastaLovers and the #TotalPastaLover tag.

If you don’t already have a Twitter Account, visit www.twitter.com to create an Account which is free. By submitting your information and creating an Account, you will be required to agree to the Twitter’s Terms of Service. If you do not agree to Twitter’s Terms of Service, you cannot create an Account and may not be able to participate in this Contest.

Limit one (1) entry per person during the Contest Period.

Entries received between November 1, 2012 at 12:01 AM ET and January 18, 2013 at 11:59 PM ET will be eligible for Contest.

No responsibility is assumed by Italpasta Limited (the Contest “Sponsor”), their affiliates, subsidiaries, advertising and promotional agencies, their respective directors, officers, employees and assigns, for any disruption to telephone network or lines, computer on-line systems, servers or providers, computer equipment, software or failure of any entry to be received because of technical problems or traffic congestion on the Internet or at any web site, or any combination thereof, as well as lost, misdirected, illegible or late entries which for any reason are not received. The database clock of Sponsor’s Contest Website will be the official timekeeper for the Contest.

ELIGIBILITY

This Contest is open only to legal residents of Canada, excluding Quebec, who have reached the age of majority in their province of residence at the time this Contest.

You are not eligible if you are an employee, representative or agent of the Sponsor, or any of the Sponsor’s affiliates, subsidiaries, parent or related companies, advertising or promotional agencies or a member of the immediate family or household of any of the above persons. By entering the Contest, you represent and warrant that you are eligible to participate in the Contest in accordance with these Rules.

The Sponsor assumes no responsibility for lost, late, stolen, misdirected, mutilated, incomplete or illegible entries, as well as any printing, administrative or other error of any kind in connection with this Contest. The Sponsor assumes no responsibility or liability resulting from user attempts to participate in this Contest or, if required, download any information necessary to participate in this Contest.

Entries will be accepted during the Contest Period only.

SELECTION PROCESS

On January 22, 2013 in Toronto, Ontario at approximately 10:00 AM ET, one (1) entrant will be randomly drawn from all eligible entries received for the Grand Prize, ten (10) entrants will be randomly drawn from all eligible entries received for Second Prizes and forty (40) entrants will be randomly drawn from all eligible entries received for the Third Prizes in this Contest.

The selected entrants will be contacted by telephone, mail, e-mail, Facebook or Twitter. In the event a selected entrant cannot be contacted within seven (7) days of the notification date and time or a selected entrant does not return his or her Declaration and Release Form within seven (7) days of the notification date and time, that entrant will no longer be eligible to win a Prize in this Contest and another entrant will be selected in accordance with these rules.

In order to be declared the winner of a Prize, a selected entrant must complete and sign a Release & Indemnity Form and correctly answer, unaided, a time limited mathematical skill-testing question to be administered at a mutually convenient time over the telephone. There will be only one opportunity to answer the mathematical skill-testing question. A selected entrant who provides an incorrect answer will no longer be eligible to win a Prize in this Contest. The procedure outlined above will be followed until the Prizes in this Contest have been awarded.

ENTRIES

All entries become the property of the Sponsor and none shall be returned. By entering this Contest, entrants indicate their consent to their personal information being stored, used and processed for purposes concerning this Contest by the Sponsor. The declared Prize Winners’ information including his/her names, mailing addresses, telephone numbers and/or e-mail addresses, will be shared with the Sponsor and the independent contest administrator, as required to award the Prizes in this Contest. You are providing your information to Sponsor and not to Facebook.

RIGHTS RESERVED

The Prizes available in this Contest must be accepted as awarded and are not transferable and no substitutions will be made, whether in cash or otherwise, except at the Sponsor’s sole discretion. The Sponsor reserves the right to substitute a Prize of equivalent or greater value, in the event that, for reasons beyond their control, the Sponsor is unable to award a Prize as described in these rules.

In the event that the Contest is not capable of running as planned for any reason, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, including any network server or hardware failure, errors in programming, printing, distribution or production errors or any other errors or other causes of any nature whatsoever beyond the reasonable control of the Sponsor and/or their agencies which corrupt or affect the administration, security, integrity or proper conduct of this Contest, the Sponsor reserves the right to terminate or suspend the Contest, in whole or in part, or modify it in any way, at the Sponsor’s sole discretion, without advance notice.

The Sponsor reserves the right to disqualify any individual that it finds to be in violation of these Official Contest Rules and Regulations or tampering with the Contest process. The Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to participate. Entries generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. Any attempt by anyone to deliberately undermine the legitimate operation of this Contest is in violation of criminal and civil laws and the Sponsor reserve the right to seek damages or other legal remedy to the fullest extent permitted by law.

GENERAL

By participating in this Contest, entrants agree to comply with these Official Contest Rules and Regulations and with the decisions of the Sponsor and/or the independent contest administrator, which are irrevocable and shall be legally binding in all instances.

By participating in this Contest, each Prize Winner agrees to sign a Declaration and Release Form in the manner prescribed herein, releasing the Sponsor and their respective affiliates, parents, subsidiaries and respective advertising and promotional agencies, and the independent contest administrator from any liability in connection with this Contest or the Prize awarded.

By participating in this Contest, all entrants and the Prize Winners agree to the use of their name, address (city and province only), photo, and/or image on videotape for publicity purposes relating exclusively to this Contest without compensation.

By participating in this Contest, entrants and the Prize Winners absolve the Sponsors, Facebook Inc. and their respective affiliates, subsidiaries, advertising and promotional agencies, prize suppliers, their respective directors, officers, employees and assigns, harmless from and against any and all claims and liability arising out of or in any way connected with the operation of this Contest and use of a Prize. Entrants (including the Prize Winners) assume all liability for any injury or damage caused, or claimed to be caused, by participation in this Contest or use or redemption of a Prize.

In the event of a dispute regarding the identity of the person entering the Contest electronically, the entry will be deemed to be submitted by the "authorized account holder" in whose name the e-mail account and/or Facebook Account and/or Twitter Account is registered, provided that person meets all eligibility criteria of this Contest. "Authorized account holder" shall mean the natural person assigned to an e-mail address and/or Facebook Account and/or Twitter Account and/or telephone number, by an Internet service provider, on-line service provider, telephone service provider or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

This Contest and the terms and conditions contained in these Official Contest Rules and Regulations, shall be exclusively governed by and construed in accordance with the laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein. Any dispute arising hereunder shall be adjudicated solely in the applicable court in Toronto, Ontario, Canada.

This Contest is subject to all applicable federal, provincial and municipal laws and regulations. Void where prohibited.

This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook.